About Us

The domain name industry is important for the digital economy as it provides a foundational element for online identity, branding, and on the other side visibility and search. Domain names are more than just website addresses; they are valuable digital assets that can influence the success of online businesses. The market for domain names is dynamic and continuously evolving, driven by the demand for memorable, brandable, and relevant domain names that businesses and individuals can use to establish their online presence.

One key aspect of the domain name market that often remains underexposed and unknown is the secondary market, where existing domain names are bought and sold, often at a premium, depending on their perceived value. This market thrives on the expiration of domain names that are not renewed by their owners, creating opportunities for domain traders to acquire these domains and resell them at a profit.